Lots of us blog about a wide range of topics, and don’t have a particular niche audience — but that doesn’t mean you don’t have an ideal reader. None of us can appeal to everyone, and all our blogs have our unique point of view. Your ideal reader might be someone who connects to that point of view, rather than someone who cares about a specific topic.
Not having a tight focus for your blog doesn’t mean you don’t have a particular audience, it just means your audience isn’t defined by subject:
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